Our People

The success of South by North Strategies, Ltd. flows from the expertise and talents of its network of skilled researchers, analysts, writers, and designers. Project teams are tailored to best meet the requirements of specific projects. All of the firm’s research unfolds under the direction of John Quinterno, the firm’s founder.


John Quinterno, Principal

John Quinterno is a principal with South by North Strategies, Ltd., a research consultancy specializing in economic and social policy. His areas of expertise include labor market analysis, data analysis, workforce development, economic development, unemployment insurance, and postsecondary education.

Quinterno possesses an academic background in public affairs and extensive professional experience. Prior to founding South by North Strategies, Ltd., Quinterno worked for the nonprofit North Carolina Budget and Tax Center, where he oversaw the center’s work related to employment, higher education, workforce development, and unemployment insurance. For instance, he authored well-received studies of the fiscal problems facing the state’s unemployment insurance system (Buddy Can You Spare A Dime?), the challenges facing working families (Making Ends Meet on Low Wages), and ways in which the public workforce system could better serve low-income working adults (North Carolina’s Unfinished Transformation).

Earlier in his career, Quinterno worked at the University of North Carolina Program on Public Life, a research center, and The HOPE Program, a job training organization in Brooklyn, New York.

Known for a clear communication style and ability to translate complex issues into forms easily grasped by public officials and citizens, Quinterno has become a respected commentator on policy matters. His writings have appeared in various print, broadcast, and online publications, and he appears regularly in media stories focused on issues of economic and social policy.

Quinterno recently completed his first book, which was published in December 2013 by M.E. Sharpe, Inc. Entitled Running the Numbers: A Practical Guide to Regional Economic and Social Analysis, the book demystifies data concepts, sources, and methods for civic leaders interested in understanding economic and social issues at the regional level. Running the Numbers equips public administrators, urban planners, nonprofit executives, philanthropists, journalists, and graduate students to wield social and economic information like that compiled by the US Census Bureau, US Bureau of Economic Analysis, and US Bureau of Labor Statistics for the benefit of their communities and regions.

Over the years, Quinterno has served on numerous public and non-governmental committees related to the public workforce system. He also was a member of the board of directors of the International Affairs Council of North Carolina, and he previously served on the steering committee of the Triangle Gives Back Initiative of the Triangle Community Foundation, on the board of the Emerging Tar Heel Leaders Network, and on the Leadership Council of the National Skills Coalition.

In 2010, Quinterno was selected as a Marshall Memorial Fellow by the German Marshall Fund of the United States. In 2013, he was named to the roster of the Fulbright Specialist Program for a five-year term.

Quinterno earned a bachelor’s degree from the University of Notre Dame and a master’s degree from the University of North Carolina at Chapel Hill.

Originally from Rockville Centre, New York, Quinterno resides in Chapel Hill, North Carolina.


Click to read the article “Entrepreneur Diversifies Business by Penning Book,” a profile of John Quinterno and the book Running the Numbers that appeared in The News & Observer.

Click to read the article “Public Policy with a Passion,” a profile of John Quinterno and South by North Strategies, Ltd. that appeared in The Carrboro Citizen.


Click to view a curriculum vitae (in pdf format).


Media outlets can click on one of the thumbnail images below to access a high-resolution photo (jpeg format). All photos credit Nathan Clendenin.